This post outlines a potential future scenario where the web moves past Google's domination.

The move away from the Google-ruled web is slowly taking place already (see Gemini, the renaissance of Gopher, to some extent the Fediverse etc) but as of yet there's little incentive for the majority to switch; it's inferior on purpose.

This actually makes me question why I defend the Web so vigorously. At large it's the people who make it what it is; were the people to move, harm wouldn't come to it. I'm not personally dependent on a lot of social media already, and the ones I do frequent are aligned with the neo-Web ideas enough that I'm sure were they to migrate I could do just as well.

Perhaps it's really worth putting more effort into Gemini, better sooner than later.